‘Weapons’ Is a Box Office Hit. Now Movie Theaters Are Bracing for a Bleak Three Months

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Every August, Alamo Drafthouse prepares for a late-summer slowdown. “We joke that weekday business gets soft because parents have to think about buying their kids a new backpack,” says the theater chain’s chief revenue officer, Mike Sherrill. Studios must have the same thought because the calendar from August through early October is always sparse, at […]
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