Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor usually leaves. Paramount Skydance is taking a different tack. The company, led by entrepreneur David Ellison, last week unveiled an unorthodox new […]