No plucking way: Stella McCartney pioneers plant-based fashion feathers

Designer uses ‘fevvers’, made from grass grown on her farm, in her collection for Paris fashion week

Stella McCartney is trying to save the world, one feather at a time. Or rather one “fevver”, a new plant-based product that has the look of a feather without the bird, which made its first ever appearance at the designer’s spring/summer show in Paris.

“It’s weird to me that feathers being plucked from a bird are seen as delicate in fashion,” said McCartney backstage at the Centre Pompidou in Paris. “I’m trying to show that you can still have the theatre of fashion without the animal compromise.”