Netflix, Seeking to Bolster Ad Reach, Changes Metric to Monthly Active Viewers, Versus Users

Netflix wants to throw another type of yardstick into the ever-evolving pile of audience-measurement tools. The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly active viewers on its ad-supported tier see a specific commercial, the company’s president of advertising, Amy Reinhard, announced Wednesday. Netflix […]