Hotel and Credit Card Loyalty Programs Are Going All In on Exclusive Experiences in 2026 — From Sundance to the Grammys

Last month at Sundance, Chase Sapphire cardmembers rubbed shoulders with stars such as Alexander Skarsgård and Jenna Ortega; purchased early-access tickets to coveted premieres such as “The Moment;” and sat front row to intimate industry panels.  This past weekend, meanwhile, Hilton Honors members attended the 2026 Grammy Awards, where they saw performances from Justin Bieber, KATSEYE, Lola Young, Alex Warren and more live from the Crypto Arena. But members not only attended […]