Horror Streamer Shudder Built a Decade of Growth By Prioritizing Bold Filmmakers Over Trends and Algorithms: ‘Programmed for People Who Love the Genre’

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Ten years after its launch, horror streamer Shudder has grown and retained a loyal audience. The secret? Backburning trends and analytics in favor of the personal taste of a dedicated team of fanatics. “For a lot of people, horror is personal. It certainly is for me,” says Shudder senior VP of programming and acquisitions, Samuel Zimmerman, […]

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Horror Streamer Shudder Built a Decade of Growth By Prioritizing Bold Filmmakers Over Trends and Algorithms: ‘Programmed for People Who Love the Genre’

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