Banijay to Launch 10 New Pilots With Creators, Boss Marco Bassetti Tells Mipcom Audience

Banijay Entertainment boss Marco Bassetti told an audience at Mipcom Monday that the company has commissioned 10 pilots from partners in the creator economy in France and U.K. utilizing dormant IP from the Banijay catalog. He describes this as a “test.” “For us, it’s an opportunity to test, to launch and maybe to scale up […]