AI Becomes Hollywood’s New Secret Weapon in Talent Negotiations: ‘The Data Doesn’t Lie’

On July 2, Amazon launched “Heads of State,” an action-comedy film starring Idris Elba and John Cena as the respective leaders of the United Kingdom and the United States. But the viewership data indicated that this was no traditional two-hander. Representatives for Priyanka Chopra Jonas, who plays a senior MI6 agent and the film’s third […]