Ad-Spending Forecaster Magna Cuts Growth Outlook, Citing Consumer Confidence

One of the advertising industry’s top forecasters has tempered its expectations for ad spending in the U.S., citing a foggy economic outlook and a downturn in consumer confidence. Magna, a media-research unit that is part of the IPG Mediabrands division of the ad-holding giant Interpublic Group, has called for U.S. ad sales to reach $397 billion this […]